Pierre et Gilles

This summer I went to "Pierre and Gilles" exhibition in Paris. Pierre Commoy is the photographer and Gilles Blanchard is the painter;they make the paintings on the pictures.
The world of Pierre and Gilles deals with the same recurring themes idealized: stars and anonymous friends, sailors and princes, saints and fishermen, elfin paradise and shallows, and popular iconography magic, all integrated in a world of love and thanksgiving.

My reaction about the cosmetic advertisement

First, you have to know most advertisement are transformed, or retouched with high performance software.

All that to make a woman more beautiful, for appear prettier, for give more need to buy this crem for exemple, because , woman believe in buying this cream she will look like to the woman she has seen on TV or in his magazine. But it's totality WRONG !

A woman is pretty like she is !

Dove made a campaign, by showing the transformation of a naturally beautiful woman who become more prettier whith computing fixes. And with a famous advertisement with women of all sizes. In this photo we can see Dove didn't use women slim ! It's better !

It was a very good idea !

For my mind, Dove is very inteligent ! It use a good marketing stategy !